I’ve just announced the launch of a new specialist AI tool designed to help small business owners secure high-level media coverage which members of my PR membership ‘The Momentum Media Club’ now have exclusive access to. After gaining a decade of industry expertise, I’m thrilled to be able to automate the creation of media-worthy headlines, bios, pitches and press releases, helping business owners bridge the gap between current generic AI outputs and professional PR standards.
The tool functions as an intelligent companion to my existing PR membership of over a hundred business owners as members. Differing from generic models like ChatGPT, the tool utilises tried and tested formulas and insights gained from thousands of successful media placements for my clients, in publications like Forbes and Business Insider. Users can now write tailored media pitches at the click of a button, alongside integrated features to track their pitches and manage media goals throughout the year.
Designed to solve the common issue of ineffective AI usage in communications, the platform provides guided prompts that show business owners exactly what journalists require. My previous work in journalism (writing for publications like The Telegraph and The Independent) has given me a passion to help connect business owners with the press – breaking down barriers that stops them doing so through education, training and networking sessions with media insiders.
I’ve found that so many business owners are using AI in PR but the truth is they’re not using it well. Using things like ChatGPT means their press releases and pitches are unusable and it’s no wonder journalists are fed up with receiving AI content! However, this method combines real-life best practices, that have got hundreds of business owners national coverage, with AI tools to help business owners get in the media quicker. It’s important to note that PR is all about relationships and this tool doesn’t replace this, it just allows business owners to use AI better by having all my formulas and examples at their finger tips, which frees up their time to then build relationships and learn from journalists as to what they actually want.
To gain access to the AI tool you can join the My Momentum Media Club membership here: