With many journalists moving away from sending out journalist requests via X/Twitter, LinkedIn is becoming the platform to use to find journalists who are sending out requests. As always, the quicker you respond to the request with a clear explanation of how you can help, the better! Here are 10 journalists to follow on LinkedIn who post their requests on LinkedIn – some even post information on what makes a good pitch!
If you’d like another way to maximise your coverage I’ve identified 5 business publications looking regularly for contributors. You can grab the list for here for free right now.
1, Kathryn Wheeler (Happiful Magazine) Currently Happiful’s acting editor, Kathryn Wheeler writes extensively on topics aimed at improving mental health, wellbeing, and self-awareness. Her writing covers a broad spectrum, ranging from practical wellness tips to deep dives into emotional health and societal issues.
2, Kimanzi Constable (Freelance/Business Insider) Kimanzi is often looking for interesting parenting, health, travel, lifestyle, careers, and business stories to pitch to editors at Business Insider. He published a guide here on what he is looking for in his pitches which is a really useful read !His articles often cover business and entrepreneurship, personal finance and money management, career and workplace stories.
3, Jodie Cook (Forbes) is a senior contributor at Forbes who writes about entrepreneurship, success, and AI for entrepreneurs as a senior contributor for Forbes. Although she doesn’t accept any cold pitches, she is always on the lookout for interesting entrepreneurs and subject matter experts to quote. Instead you can join her email list here for for exclusive opportunities to be included in my articles.
4, Patrica Cullen (Entrepreneur UK) is a features writer for Entrepreneur UK. Her work focuses on the intersection of business, technology, and leadership and she often interviews founders and industry leaders to provide insights into how stories shape industries.
5,Lydia Smith (Yahoo Finance) specializes in workplace trends, careers, and mental health/wellbeing. Her work often covers career advice, AI in the workplace, gender equality, menopause, and disability rights in professional settings.
6, Stephanie Low (Netmums) Senior Writer at Netmums who specialises in parenting and women’s lifestyle; her writing typically focuses on: The Emotional Side of Motherhood, vulnerable “real life” stories, and digital parenting:
7, Rebecca Ley (Freelance) Rebecca often writers deeply personal features, columns,n focused on themes of family, motherhood, grief, and relationships; she has written extensively for national UK newspapers and magazines (including The Times, The Sun, and The Daily Mail) on topics ranging from parenting and motherhood to lifestyle features
8, Alice Wilkinson (The Telegraph) Health features editor, author, and journalist specializing in lifestyle, health, and property, with a focus on modern living, such as house sharing, per this article from The Telegraph. Alice writes about personal experiences, expert advice, and wellness.
9, Charles Orton-Jones (Freelance) is an business and technology journalist and editor, recognized for his work covering finance, innovation, and entrepreneurship. He typically writes about high-level business strategy, fintech, scientific breakthroughs, and corporate growth.
10, Lauren Crosby Medlicott (Freelance) primarily focuses on social justice, human rights, and women’s rights. Lauren covers a wide range of sensitive topics, including immigration, poverty, and health, often with a focus on stories affecting vulnerable populations in the UK and internationally.