Jenna Farmer PR worked with Global Personal Brand Strategist Lisa Johnson back in 2025. Lisa already had a strong story angle of a council estate childhood, being £30k of debt, and ending up with a business that grew to multiple seven figures in under four years.
The challenge was that “rags to riches” is a common tale seen by journalists every week and Lisa wanted to move beyond the success story and position her as a credible voice on the parts of building wealth that people rarely discuss. So the strategy was to pitch the emotional and financial reality behind the headline numbers, in outlets that reach both business and mainstream consumer audiences.
“I have loved working with Jenna! She’s so good at understanding the angles I wanted to get in regards to PR but also my boundaries over where I didn’t want to be featured.
During my time with Jenna, she got me so much good PR including Forbes, Business Insider and Stylist!
Easy to work with, very friendly and helpful- would recommend her for your PR!” Lisa Johnson
Key Media Pieces
For a business audience, the focus was Lisa’s route from debt to scale, her model of building income that doesn’t depend on trading time for money, and her practical advice for people starting out.
For a wider readership, the angle was what happens to your relationships when your income changes. This was a more vulnerable pitch, offered as a first-person essay for Business Insider’s Lonely at the Top series on wealth and loneliness.
For a female-led lifestyle audience, Lisa wrote candidly about spending haphazardly after decades of poverty and debt, framed as lessons for readers.
Lisa’s honesty about setbacks became the hook in each pitch. She talked about debt, lost friendships and regretted spending, and that gave editors the human detail they needed.